The Journey to Digital Transformation: How ready is Nigeria?
In 2017, it is no news that with the increasing rise in technologies, going digital is the optimal route to attain success and longevity as a business or organization.
Leveraging digital to unlock the base of the pyramid market in Africa
The level of formal banking and insurance penetration across Africa remains low due to the fact that consumer spending power for the majority of the population is low and unsteady. This has been seen as a hindrance to providing products and services through traditional distribution models, even though this market represents the majority of spending power in Africa. This represents an opportunity – particularly for products that are tailored to the needs of the low-income segment– that remains largely untapped.