Is business analytics another passing fad?
There is little doubt that analytics is one of the leading trends in corporate circles globally. Does that mean it’s worth paying attention to? Business analytics has made a quick rise to the top of many executives’ must-have list. As most business veterans who have been in the trade long enough know, that is ample reason to question whether this is just another passing fad. It could also be a new capability that is going to become essential for any company interested in making smarter decisions.
Decoding the path to purchase: Using autonomous analytics for customer mapping
You could be forgiven for being overwhelmed by customer data. Every minute, for example:
Cybersecurity: Seeing the organization through the enemy’s eyes
Today’s public and private sector organizations continue to grapple with the devastating results of cyber attacks. Growing in sophistication and with no signs of slowing down, cybersecurity threats come with a hefty price tag. Estimates on the cost of cyber crime to business range from $400 billion annually in 2015 to an anticipated $2.1 trillion by 2019. With so much at stake, the United States federal government has increased its commitment to thwarting cyber crime, including $19 billion in Federal resources for cyber-security.
Building your data analytics capabilities
Analytics is at the forefront of the C-suite’s agenda these days. Operating in today’s complex, highly regulated business environment, leaders can no longer just “trust their gut.” Most companies already have at least a subset of the capabilities they need to engage in business analytics. The challenge is to push those capabilities even deeper into the organization — from business executives to the front lines.